Dr. Mesas Answered: To improve the lower third of the face to make the male face more attractive and more masculine, different plastic surgery procedures could potentially be performed to achieve this goal.

• Buccal fat removal removes the fullness of the lower anterior third (chubby cheeks) thus making the face more chiseled and more adult male looking in patient with good high cheek bones.  
• Liposuction of the chin (submental area) decreases/corrects the double chin, thus making the jaw and chin more define and more masculine in male patients
• Jaw implants, specially if placed at the level of the jaw angle will make the jaw to be more strong, more define and for sure more masculine , thus enhancing the bony structure of the lower third of the face. 

Dr. Mesas answered: ​Young patients with family history of full cheeks that also have chubby cheeks are usually candidates for buccal fat removal. 
Chubby cheeks are caused by enlarged buccal fat pads. These pockets of fat on the cheeks usually run in the families. They also are resistant to decrease in size with diet and exercise. Not rarely young thin patients with normal weight for their height have chubby cheeks. 
Buccal fat removal permanently corrects chubby cheeks. It allows to have a more defined thinner facial look

Dr. Mesas Answered: Chipmunk cheeks are usually genetically determined, and are highly resistant to decrease in size with diet and exercise. Worst, they become bigger with weight gain. 
Buccal fat removal is the plastic surgery procedure that permanently corrects the chubby cheeks. Buccal fat removal by removing the buccal fat pads, accumulation of fat that causes the chipmunk cheeks, makes the face thinner and more chiseled in patient candidates.  The video below helps to understand who could be a candidate for buccal fat removal .
Also, accumulation of fat along the jaw line and under the chin makes the neck to look undefined, chubby and not very masculine in male patients. 
Chin liposuction is a plastic surgery procedure that removes the fat of the double chin. When it is performed in an extended fashion along the jaw line, it helps to define the jaw line and give a more masculine look to male patients. I commonly perform both buccal fat removal and extended chin liposuction under local anesthesia in the office setting. 
John Mesa, MD
New York CIty
Buccal Fat Removal and Chin Liposuction Specialist Plastic Surgeon